Small Biz: Engage Facebook Fans to Become a User’s Top Story
The new Facebook overhaul will provide small businesses with a big opportunity: the more you engage fans on the social network, the more likely your posts will appear as a Top Story, which is the section where posts appear because a Facebook algorithm determines the user might find them interesting.
How does Facebook determine what goes into a user’s Top Story section? According to Facebook, a Top Story is determined by a number of factors, including how many comments and likes a post receives. As a result, a brand post might not be listed in a user’s Top Story feed when first posted, but it may become one after many fans start to comment on it.
So how can small businesses increase their Facebook engagement activity? Jeanne Hopkins on HubSpot Blog recently shared tips for boosting fan interactions on Facebook, including adding video to brand posts. Jeanne writes:
“The beauty of putting a video as a post is that it begs for people to click on it. But be sure to keep it short. People are willing to watch a short video to its end, but unless it’s riveting, they will stop watching after a couple minutes.”
Be sure to check out all 5 of Jeanne Hopkins’ tips at How to Become a Top Story on the New Facebook.
From social media monitoring to online customer engagement, the Social Strategy1 team gives small businesses the online listening tools and business expertise to successfully and profitably navigate the social media world. Contact us anytime to learn more about what we can do for your brand online!