Shuttle Pics Launch Instant Twitter Star
On Monday morning, my 5-year-old and I watched Endeavour’s launch. While I was attempting to answer his approximately six thousand questions about space travel, Stefanie Gordon was taking one-of-a-kind photos and video of the launch from her seat aboard a Florida-bound plane—and sharing them via her Twitter account.
Talk about an instant Twitter sensation. According to a Mashable report, within hours, she’d acquired more than 1,000 new followers, taken phone calls from major news groups, like ABC and the BBC, and earned a retweet from NASA itself.
How did she leverage the instant fame? Gordon, an event planner who’d been looking for a job, tweeted a link to her LinkedIn resume. It was a nimble reaction to a real-time situation.
She was on the spot. Brands need to be, too. So, in that spirit, here are questions to ask about your company’s social media readiness:
- Is our staff nimble enough to react to the real-time opportunities that present themselves on social media?
- Is our staff empowered to make real-time decisions regarding those opportunities? If not, do they have a roadmap for alerting the decision makers who can act?
- Do we have social media monitoring strategies in place to quickly identify opportunities?