Sears Skewered on Social Media for $69 iPad
$69 for an iPad 2? It’s a price too good to be true—and that’s exactly what Sears’ customers learned after an online ad was published with the typo. Customers latched onto the deal, placing orders for that particular model, which normally sells for more than $700.
Sears retracted the offer, cancelled orders, and credit shoppers’ accounts. But back-to-school shoppers and other consumers took to social networks in frustration over the error, which the retailer blamed on a third-party seller’s typo in the Marketplace section of the Sears website.
While some consumers took the error in stride, there were a number who used Sears’ customer review page and Facebook page to post negative comments about both the retailer and the third-party seller, GSM on Sale. One customer review stated: “This is just another example of why third party sellers on a retailers website is a bad idea,” wrote one customer. “When I go to sears.com I want to be shopping at Sears. It is a name I trusted.”
For more details, check out Digital Life.