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15 Sep


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Savvy Job Seeker’s Plea to Google Goes Viral

September 15, 2011 | By | No Comments

Social media strategy isn’t just for brands, it seems. Savvy job seekers are implementing social media strategies of their own. Matthew Epstein’s YouTube video resume, directed at search engine giant Google, has attracted attention from a number of popular tech chat boards and blogs, including TechCrunch. The video, which is posted on his site, has been viewed more than 450,000 times in the last three weeks.

Matthew told (just one of the mainstream news outlets that picked up the story) that he created the bold social media campaign after unsuccessfully seeking jobs through online sites, including LinkedIn. And although he hasn’t seen an offer from Google yet, he has fielded other offers, including one from a financial startup.

In an economy crowded with job applicants, Matthew’s video is a big-time attention getter that combines marketing savvy, social media awareness, and a bit of Most-Interesting-Man-In-The-World-type humor.

What do you think of the strategy?

To learn more about using social media for employment, check out Social Strategy1’s Monica Melgar’s post The New Way to Find a Job.

Image: winnond /

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