Quora Okays Brand Promotion
Question and answer site Quora has introduced a new policy that encourages users to make a pitch in their answers. The social media site had previously prohibited answers that were “primarily” self promotion. The site says the updated policy reflects their belief that the quality of an answer, not the intention, makes it relevant. Quora does request users disclose any connection to a company or organization being promoted.
Cynthia Reed on Marketing Pilgrim blogs that this change creates potential for marketers because Google has started to index Quora in their Realtime search. Combine that with the ability to self-promote and marketers have more reason than ever to consider connecting on this Q&A site.
So how much self-promotion is too much when it comes to social media interactions? We all recognize spam answers and comments on social networks. Likely the real potential for connection lies in providing a relevant and genuinely helpful answer that doesn’t sound like a blatant pitch. What do you think?