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03 Nov


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Quick Tip: Monetize the Positive Review

November 3, 2011 | By | No Comments

Someone (hopefully, many someones) love your product enough to give it praise on Facebook, YouTube or another social media platform. Treat yourself to a latte and move on, right? Nah! Put those accolades to work for your brand, says Trackur CEO Andy Beal on American Express OPEN Forum. Here is one of the 5 tips he shares for turning positive reviews into revenue:

Market Research – Can we say data? Reviews of any stripe provide insight into what your customer is thinking. Andy recommends taking that positive online feedback and using it to inform everything from advertising to product development.

“As business owners, we all know that negative tweets, comments or reviews can hurt our business. Sometimes we get so fixated on fire-proofing our reputation that we forget to utilize the praise that comes our way.” – Andy Beal

Are you using online intelligence to monetize customer feedback? If the answer is “no” or “I don’t know,” then it’s time to talk to the team at Social Strategy1. Let us put online data to work for your brand.

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