Pro Wrestlers Rock Social Media
Whether you’re a rabid WWE (World Wrestling Entertainment) junkie or just shake your head in dismay at their antics, there’s one fact that few can deny: the WWE has, in the words of Mashable’s Erica Swallow, “conquered the social media arena.” After interviewing the brand’s digital gurus, she outlined 5 keys to the group’s body-slamming social media success:
- WWE identifies web usage trends—and successfully follows them to generate maximum engagement. For example, the group has shifted focus from the brand website to social sites like Facebook.
- WWE recognizes that relevant and accessible content is critical to fan interaction. Content—about 1,500 unique pieces each week—is posted on their website then optimized through Twitter, Facebook, and YouTube.
- WWE uses social media to extend storylines (i.e. connect with viewers) between broadcasts. For instance, they post “Twitterviews” with stars.
- WWE leverages the power of each superstar as an individual brand. The company and the talent work together to manage the wrestlers’ online presences.
- WWE use real-time social media feedback (via Facebook polls and Twitter) to inform content creation.
You’ve just read about the “good” example of a pro sport/entertainment brand utilizing a comprehensive social media strategy. Now check out the “not so good” example—this is what happens when a professional athlete doesn’t fully understand the power of social media.