Prepare for a Crisis with Social Media – 2 Tactics
Crises happen. It might be a hurricane that floods a distribution center or a viral video of a cook adding something unsavory to the special of the day. While businesses have long integrated crisis planning into their corporate communications plans, those plans may be neglecting one of the most accessible tools for connecting with stakeholders: social media.
Chris Syme pulled together Five Social Media Must-Haves for Crisis on Social Media Today. It’s a practical, concise piece that you may want to share with your communications and/or social media teams. Here’s an overview of two of her must-haves:
- Crisis Social Media Policy – “Uh-oh, what do we do now?” Don’t wait until an emergency hits to hash out a communications plan of action. Assemble a team to formulate what Chris describes as the “who, what, when, where, and how” of using social media during a disaster or situation. She recommends outlining the basic policies and appointing a team member to manage them.
- Social Media Monitoring – Online listening provides the intelligence brands need to monitor situations real-time. But social media monitoring isn’t just for in-crisis mode; it also acts as an early warning system for an impending crisis—especially those of the PR variety.
From Twitter updates to social media monitoring, social channels make it easier than ever to connect with stakeholders, from the media and local government to customers and employees.
Do you have a strategy for leveraging the power of social media in an emergency?