Power To the People In Your Network, the New Search Engine
As social networking sites continue to grow and change the way we find information, traditional search engine optimization (SEO) practices will probably have to go through some changes too. Although to some of us SEO brings to mind algorithms that we try and figure out to see what carries more weight, what we may or may not be penalized for, and what black hatters may be doing to annoy Google, it’s supposed to be about the user. In theory, a search engine’s goal should be to provide the user the information that is most useful to them, not what the best website developer was able to manipulate and present, right?
Well thanks to the rise of social media and how we’re all on this liking-sharing-tweeting kick, we no longer have to rely on the results a search engine and website decide to give us. Now, the people in our network are deciding on results. We, in essence, have become the search engine.
Keeping that in mind, when you’re writing content make sure it’s optimized for the reader and not necessarily for the search engine. David Sasson recently gave us some tips at Mashable that really comes down to common sense and has nothing to do with algorithms or HTML. He reminds us to do the following:
- Write Better Headlines
- Make It Visual
- Hold On to the Readers You Have
- Create the Best Possible Content in the First Place
Are you relying more on recommendations from your network instead of search engine results?