Paid Tweets – What Are They Good For?
What are paid tweets good for? As Twitter incorporates promoted tweets into users’ timelines, brands are trying to hash out how the promoted messages fit into the larger social media strategy. After all, you already have a free account to broadcast messages and engage consumers—why pay?
Forrester analyst Sean Corcoran points out that tweets of the unpaid variety may not be seen by followers, especially those who have a huge follow list. But when users sign in to their account, they’ll soon see promoted messages in prime real estate near the top of the timeline.
Twitter engagement is just one of the available tactics for building a profitable social media presence. To learn more about developing an actionable social media strategy, mark your calendar for the mid-August release of Mike Lewis’ book, Social Media Leadership: How to Get Off the Bench and Into the Game.