New Year, New Professional Social Media Profile
It’s time to take a collective breather from the holiday hubbub to get ready for the upcoming year. To prepare, some will clean. Others will organize. Some will promise to kick their latte habit. But if you’re a professional who lives (or even dabbles) on social media, it’s also a good week to clean up your own professional social media profile.
Build your network by sharing.
Professional social networks are built on relationships. Anthony Rotolo on Mashable suggests nurturing online social networks by sharing a highlight or two from your holiday festivities. So go ahead and blog the annual family argument about who would win in a fight between Heat Miser and Snow Miser. Or post evidence of a Christmas miracle: two dozen young nieces and nephews sitting perfectly still and smiling for a photo.
Review your profiles’ privacy settings.
You might not mind if a pal sees that Facebook photo of you tossing back a shot, but you might be living in Regretsville when a client sees it. If you don’t want stakeholders (like the media, vendors, or your company CEO) to see your personal side, make sure privacy settings reflect that. Remember to check “tag” settings, too, which either allow or prohibit others from identifying you in photos posted on their personal page.
Update your profile photo.
If your most recent profile photo was taken before you’d even heard of social media, then it’s time for an update. The standby is a smiling headshot, but you can also show your best side with an in-action picture. Own a café? Use a photo that shows you making a yummy treat. Professional speaker? Post a shot of you engaging an audience. The profile picture may be one of the first impressions a prospect sees, so make it a good one.
Part of managing a brand’s online reputation is managing your own online reputation. So if you’re going to spend time preparing for the upcoming year, take a few minutes to spruce up your professional social media profile as well.