Negative Reviews Matter, Survey Reveals
Bad online reviews count when customers are making purchasing decisions, according to a Lightspeed Research survey. It revealed that 21% (almost one-quarter!) of consumers have changed their minds about purchasing a product or service after reading two bad reviews. What’s more, 37% of buyers have changed their minds after reading three negative reviews.
And, as the infomercials say, that’s not all. Participants also said they would be more likely to write an online review if they had a negative experience than a positive one.
Online reviews do change consumers’ minds. What are online reviews for your business suggesting to customers who are ready to buy?