Mobile Marketing Too Cutting Edge for Small Biz, Says Survey
Many small businesses still view mobile marketing tactics, such as text messaging, location-based websites, and mobile apps, as too cutting edge to be of value, according to the 2011 State of Small Business Report from Network Solutions and the University of Maryland. Here’s a snapshot of the researchers’ mobile findings:
- 36% of small businesses say mobile marketing is too cutting edge.
- 24% say mobile is “ahead of its time.”
- Only 15% of small businesses see mobile marketing as “very” or “extremely” valuable, while 20% feel it is “somewhat” valuable.
- 73% of respondents are aware of text messaging.
- 68% are aware of location-based websites.
When it comes to mobile marketing, this study suggests awareness is high and implementation is low. So why do you think these businesses and others (maybe even yours) have not yet latched onto mobile marketing? Is it because mobile adds one more thing to biz owners’ already long to-do lists? Is it the feeling that this channel hasn’t proven it’s worth the investment yet? Something else?
For more details, check out Helen Leggatt’s piece on BizReport.