Mobile Apps Are Taking Over
A recent study published by Flurry reports that for the first time ever, daily time spent on mobile apps surpasses desktop and mobile web consumption. In the report Flurry looked at data for the last 12 months using publicly available data from comScore and Alexa for internet usage and their own Analytics data for mobile app usage. The results show that the average user spends 9% more time using mobile apps than the internet. The two winners within the mobile world are of course games, claiming 47% and social networking at 32%.
Those numbers certainly explain why “investment and innovation in the mobile commerce space may be superseding awareness and demand”, as reported on Mashable. With more time spent on a mobile device come more eyes on ads and more spending. Mashable reports that mobile purchases are continuing to increase also, with 47% of smartphone owners and 56% of tablet owners planning to purchase more products on their devices in the future.
It’s no wonder then why eBay has decided to revamp some mobile functionality for its Android application, reported by intomobile.com. The app will allow users to list an item from start to finish including up to 8 photos. There’s also the ability to use RedLaser’s barcode scanning technology to prefill item details.
How much time are you spending on mobile apps?