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14 Apr

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Mini-Lesson on Earning Customers via Twitter

April 14, 2011 | By | No Comments

A social media lesson in less than 100 words: During a flight, social media marketer Aaron Strout tweeted for a favor: tell him if his US Airways flight was expected to land on time. He received a number of helpful responses—including one from an employee at a competing airline.

Now that’s social. It’s clear the employee at the competing airline “gets” customer engagement. He or she cast their company as a problem solver—even when it wasn’t their problem to solve. And although the airline realized no immediate monetary ROI, Aaron writes the response impressed him.

Are your social media reps empowered to engage on this level?

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