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Millennials Want Social Commerce – Study

July 12, 2011 | By | No Comments

Social commerce is catching on with the Millennial generation. About 40% said they would shop more from within Facebook if the opportunities were there, according to a study from marketing communications firm JWT. That number is a sharp contrast to about 25% of Gen Xers and only 16% of Boomers who said the same. Check out these additional tidbits about younger consumers and brand interaction on social networks:

  • About 50% of Millennials say shopping through Facebook would not be a hardship.
  • 48% of Millennials want favorite shopping hubs/brands to have a sales page within Facebook.
  • 46% of them say personalized recommendations would help them make buying decisions.

Check out BizReport for more info.

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