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Making Sense of Social Media for Businesses

October 3, 2011 | By | No Comments

While the eruption of social media is helping businesspeople everywhere, many have yet to realize the benefits. One reason for this is that techie jargon keeps people from grasping what the social media boom can really mean for their bottom line.

Author Michael F. Lewis shares his own hard-won experience–from being blindsided by online customer dissatisfaction to developing a $100 million service business with the implementation of social media—consolidated into a practical guidebook for management.

Social Media Leadership: How to Get Off the Bench and Into the Game explores the advantages and issues of working with social media across all areas of business (customer support, research, operations, finance, human resources, marketing and sales). In addition to his personal experiences, Lewis shares several examples of companies and brands that are successfully using social media to grow their business.

“When a serial entrepreneur with a $100-million company gives first-hand social media insights, I listen,” said Erik Qualman, author of best-seller Socialnomics.

“This book is a comprehensive look at the current trends in social media. Mike has done a good job of demonstrating the correct ways to use social media,” said William Porter “Billy” Payne, CEO, Atlanta Olympic Games.

This book is a great tool for people looking to get more out of their business online. The Social Media Leadership Book is available on (hard copy and digital copy). Get off the bench now before the digital world leaves your business behind!

Michael F. Lewis II is a Social Media Consultant and Marketing Analyst for Social Strategy1.  He contributes several blogs weekly to the SS1 site.  Connect with Michael on Twitter via @mlewii.

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