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27 Aug


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Looking to Launch? Blast Off Your Start-up with Social Media

August 27, 2011 | By | No Comments

If you’re looking to launch, social media’s low entry cost and laser-like targeting makes it an attractive marketing tool for entrepreneurs. But how can you leverage social media to generate buzz, foster online engagement, and build a positive online reputation? Ignite Social Media’s Brian Chappell shares tips for marketing a start-up using social media. The post is packed with advice, but I’ll share some highlights:

  • “Set up goals and a marketing timeline for things to get done.” Social media isn’t set-it-and-forget-it. Collect online intelligence, set benchmarks, and, as Brian so delightfully writes, “crush them each month.”
  • “Homebase first—social assets second” As critical as social media outposts are, they’re just that: outposts. When using social networks to connect, ultimately, a company like Facebook has a say in whether your Page stays up or not. Develop a quality website, and use social networks to drive traffic there. It’s great advice that underscores how critical it is to develop a social media strategy that stays in sync with all your other endeavors, including the website.

Comments or advice for entrepreneurs who want to utilize social media for their launch?

Image courtesy of Marcin Rybarczyk at

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