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Is Your Brand Inviting Social Media Disaster?

September 5, 2011 | By | One Comment

“Hello, social media crisis! Come on in—let’s see what a great big mess you can make of our brand’s reputation.” It sounds ridiculous, doesn’t it? Of course it does. But the reality is that you could be inviting a social media public relations catastrophe into your business. An Altimeter Group report, “Social Business Readiness: How Advanced Companies Prepare Internally,” found that many of the social media crises could have been diminished or avoided if the companies had implemented the right internal components.

The group analyzed 50 social media crises that have happened since 2001. So what exactly did these businesses lack? Here are a few of the missing elements, according to the report:

  • 20 of the 50 cases lacked internal education
  • 13 did not have professional staff
  • 11 lacked a triage plan
  • 11 did not have an employee policy

For more info, check out Erica Swallow’s detailed breakdown.

Make sure your social media policies (or lack of them) aren’t setting your business up for a public relations nightmare. Contact Social Strategy1 to learn how to protect your brand online.

Image: renjith krishnan /


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