Is the Wile E. Coyote Factor Taking Your Viral Campaign Off a Cliff?
Have your viral social media efforts acquired a Wile E. Coyote feel? Like the Looney Tunes character, your brand tries repeatedly to accomplish viral engagement goals through a variety of campaigns, from simple to elaborate. But every attempt seems to fall flat off the cliff.
Liz Strauss, on American Express OPEN Forum, shares 3 Reasons No One is Helping Your Message Go Viral. One reason businesses fail to go viral, Liz notes, is that they use “buy my stuff” messages that contain no compelling reason to share. Take a moment to think of the content you’ve shared with others. Was it entertaining? Did it include an attractive offer? Successful viral engagement messages give consumers and buyers a reason to share.
But there’s another reason messages don’t go viral: brands don’t know what their customers want. Online listening gives brands must-have, real-time information about everything from what consumers want to where they’re hanging out online. Without that data, brands are left chasing down customers, Road Runner style, all over the World Wide Web.
Take the Wile E. Coyote factor out of your social media strategy. Contact the business analysts at Social Strategy1 to learn how social media monitoring will make your business more intelligent.
Below are more ways to steer your content marketing strategy in right direction:
For a marketing campaign to evolve and progress, you have to understand what’s working and what’s not. Otherwise, you’ll either repeat the same mistakes or fail to fully capitalize on an effective strategy. It’s also important to stay organized, whether your campaign is at the execution or planning stage. [continue reading]
Social media is an excellent content marketing platform for businesses to connect with customers and seek out leads. However, a successful social media strategy must be planned tactfully, as there are many ways that company could experience backlash for posting distasteful or sensitive content on social media. [continue reading]