Is the Call to Action Missing In Action?
Any sales pro will testify that the call to action is a tried-and-true tool that helps convert prospects to sales. But when using social media for business, the emphasis for many companies has been on generating the conversation and building the engagement that lay the groundwork for conversion. The result is that social media content publishers sometimes forget to or will not add a call to action to blogs and other digital communications.
Dan Zarrella on Copyblogger recently shared an interesting tidbit about the power of asking. His work found that blog entries that used the word “comment” typically generated more comments than those that didn’t. The moral? If you want readers to start commenting on your blog, you should ask them to do it.
Dan also did a study of over 10,000 tweets and found that those that had “please retweet” or “please rt” were much more like to be retweeted.
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Image courtesy of Telly Tan on sxc.hu