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Idol FB Voting Hits Flat Note

March 9, 2011 | By | No Comments

Tonight millions will settle in front of the TV to watch the good, the bad, and the ugly that is American Idol. Last week, the show launched its much-hyped Facebook voting. Afterward, Cynthia Boris on Marketing Pilgrim reported that the launch hit a flat note.

Some voters reported unexpected stumbling blocks. The problems?

  • Idol fans didn’t always realize they needed a Facebook account to participate—a fact buried in the small print.
  • Fans who registered for a Facebook account to vote had to wait for confirmation from the social network before they could log in. This was a problem for users who didn’t get confirmation until after the voting window expired.  
  • Others complained that the terms of voting gave Idol and sponsor AT&T too much access to voters’ personal information.

How will American Idol address the Facebook issue when voting starts again? Will they listen to their fans—and adjust?

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