Idol FB Voting Hits Flat Note
Tonight millions will settle in front of the TV to watch the good, the bad, and the ugly that is American Idol. Last week, the show launched its much-hyped Facebook voting. Afterward, Cynthia Boris on Marketing Pilgrim reported that the launch hit a flat note.
Some voters reported unexpected stumbling blocks. The problems?
- Idol fans didn’t always realize they needed a Facebook account to participate—a fact buried in the small print.
- Fans who registered for a Facebook account to vote had to wait for confirmation from the social network before they could log in. This was a problem for users who didn’t get confirmation until after the voting window expired.
- Others complained that the terms of voting gave Idol and sponsor AT&T too much access to voters’ personal information.
How will American Idol address the Facebook issue when voting starts again? Will they listen to their fans—and adjust?