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15 Sep


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How to Make Sense of Social Media

September 15, 2011 | By | No Comments

Social media continues to evolve while business people keep staring at their Facebook Fan Page wondering why nobody likes it.  The digital world changes very quickly but it still has structure and can be analyzed to find the best niche for your brand.  Businesses realize how much money there is to be made on the internet but can’t quite grasp how they can do it.

A new book entitled, “Social Media Leadership: How to Get Off the Bench and Into the Game” will teach you about the opportunities social media possesses had how to best use these resources to grow your brand online.  Author Mike Lewis shares his personal experiences of growing his $100 million business by adapting their offerings to the needs of consumers in the digital world and social media.

Social Media Leadership explores the challenges and advantages of implementing social media across each area of business (research, customer support, operations, human resources, finance, marketing and sales). In addition to personal experiences, Lewis shares informative examples of companies that are successfully using social media to build their operations.

Here is what people are saying about the book:

“Mike Lewis’ tale is a story for every business owner. He started as a skeptic, moved to learner, and then he lived it by applying the principles of social media strategy to his businesses. This is a must-read book for those individuals that want to get in the game but want to skip to the advanced steps quickly.” –Eric Bradlow, Professor at The Wharton School, University of Pennsylvania

“When a serial entrepreneur with a $100-million-dollar company gives first-hand social media insights, I listen!” –Erik Qualman, Author of best-seller Socialnomics

“This book is a comprehensive look at the current trends in social media. Mike has done a good job of demonstrating the correct ways to use social media.” William Porter “Billy” Payne, CEO, Atlanta Olympic Games

Mike Lewis’ next workshop is schedule on October 12th titled “Meaningful Metrics: Eliminating the Guess Work in Social Media”. Registration opens for this workshop on September 26th at  I highly recommend reading this book not only for the useful social media tips, but it also contains great advice and ideas on corporate and business management from a proven expert.  Visit the book website or to get your copy today!

Michael F. Lewis II is a Social Media Consultant and Marketing Analyst for Social Strategy1.  He contributes several blogs weekly to the SS1 site.  Connect with Michael on Twitter via @mlewii.

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