How Many Social Media Reps Does it Take…
To implement a successful social media strategy? It’s a question I found myself asking after reading recent findings from Jeremiah Owyang and the Altimeter Group team. Their survey of enterprise-level companies (1000+ employees) found that an average of 1 in 330 workers publishes content on official corporate social media accounts. Interestingly, the smallest companies surveyed, those with 1,000-5,000 employees, had the highest ratio of employees officially engaged on social media: about 1 for every 195 workers.
So what ratio is right for you? If your brand doesn’t have the social media representatives it takes to make your online strategy work, it’s time to get our team on your team. Social Strategy1 will represent your brand on social channels so you can start building a positive online reputation and engaging buyers.
You may also want to check out “How Many Social Media Accounts Does It Take… to facilitate internal and external conversation?”
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