Has Social Media Changed Your Business Model?
As companies adjust to the various ways in which social media is affecting their day to day business, at some point this question comes up. Where do we put social media? Does it belong in Marketing, PR, Sales, or Customer Service?
His answer is of course…everyone. Social media has made us all part of the customer relationship in a way that has an immediate effect. Social media has made the demand part of “supply and demand” a force that businesses can use to reinvent themselves. Will businesses continue to use an old business model and figure out where social media fits in? Or will they start from the demand that social media drives and fit everything else around it?