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Friend-Casting – Social media Word of the Day

August 9, 2010 | By | No Comments

Courtesy Nielsen

Friend-casting – Social media word of the day

Google. Friend. Tweet. The internet and social media has created a whole new vocabulary that’s quickly becoming part of our day-to-day communications. Well, now you can thank social media for adding another word to our language: friend-casting.

No, friend-casting isn’t the title of Paris Hilton’s latest realty show effort to find a new BFF (that’s “best friend forever.”) Instead, it describes the way users share information, like news, videos, pictures, and websites, with others on the web. In fact, it’s become such an important part of the web experience that, according to one company, Facebook has become the number one source for traffic to places like Yahoo and MSN—surpassing even Google.  The study found that 15% of traffic to all major portals came from Facebook and MySpace alone.

What does that mean for you?

  1. You can’t ignore social media any longer if you want to stay one, two, or three steps ahead of the competition. It’s tempting to rely on the tried-and-true consumer-attracting techniques you learned in Marketing 101. After all, they’ve worked for decades. However, the fact is that to stay ahead you’ll need to stay connected.
  2. Your business needs to tap into the conversations consumers are already having online. Not only do you need to know what they’re saying, you need to know where they’re saying it. Are they posting a link to your online store on their Facebook page for their friends, family, and co-workers to see? Is your corporate blog listed on their blog roll? The only way to find out is to engage in a social media monitoring program.

Is friend-casting the thing that will take your brand to the top of your market? You won’t know unless you start listening to and become part of the conversation. To learn more about building a social media strategy that leverages the power of friend-casting, contact Social Strategy1.

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