Flirting & Social Media – A Lesson for Brands
As Valentine’s Day approaches, thoughts often turn to love. Apparently social media has that same effect on new couples. An ABC News article highlighted a study by Men’s Fitness and Shape magazines. It uncovered that couples who communicate over social networks get busy sooner. Almost 60% of men surveyed said that flirting over social networks and text leads couples to the bedroom faster. Eighty percent of female participants reported sex occurred sooner because social network communication makes it easier to build connections.
Experts agree. They say the increased communication through Facebook, etc. can foster a sense of intimacy. In addition, social media is available 24/7, so there’s no need to wait until the next date to flirt with a partner.
Whether this finding is good or bad for interpersonal relationships is not for me to judge. But if social media—and the relationships it facilitates—can impact one of the most intimate human behaviors, then it’s a powerful testament to the ability of social networks to build connections between brands and markets.