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12 Aug


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Fans Use Facebook to Say “No” to Retailer’s Contest Celebs

August 12, 2011 | By | No Comments

Contests are cool, right? That depends. This week fashion retailer New York & Company announced via its Facebook page that it had launched a contest in which the winner would attend a New York fashion event and meet the cast of Real Housewives of New York City. Soon after, some store fans took to the page to express disappointment with NY&C’s choice of celebrities.

Here’s a sample: “This sounds like a very nice opportunity BUT it’s a shame that NY&C believes that meeting those Real Housewives women is a prize. I’m sorry but I don’t think that being spoiled, rude, loud, disrespectful & just plain ridiculous is behavior that should be encouraged nor glorified.” (Wanda)

NY&C responded within a few hours with a post of their own: The Housewives love NY and NY loves the Housewives…sorry some of you don’t feel the same! We will continue to do sweepstakes with celebrities in the future…so tell us, who would you like to meet?

The company’s response generated more comments than the original announcement, with fans chiming in for everyone from the Kardashians to Ivanka Trump. NY&C’s reaction indicates that they are listening to and engaging with their target audience.

What’s your social media response time? Hours? Days?

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