Facebook Now Friendlier to Franchisors
Do you own or manage a franchise or multi-location business? Using social networks successfully in these environments presents unique challenges. But Facebook is making the process a little easier with the addition of a feature that allows a single brand Page (i.e. the franchisor) to link to each physical Place location (i.e. the franchisee). Expion Director of Enterprise Accounts Erica McClenny, in a guest post on Social Media Explorer, shares a thorough review of the addition. Here are a few highlights:
- Below the name of each individual Place location, Facebook will display a link back to the brand Page.
- A brand Page will feature a new tab to display each Place location on a map, no matter who owns the location. There is also a search feature allowing Facebook users to search for locations by zip code.
- Brand Page admins have automatic access to the Place locations, so individual owners will need to work with the corporate office to gain admin rights to the connected location.
The social network’s new feature underscores the importance of implementing social media guidelines for franchises and multiple-location businesses. To learn more about how franchises can use social media effectively and efficiently, check out Do Franchises Make This Social Media Oops?.