Do You Tweet For a Living?
In addition to changing the way we communicate, advertise, bully, research, etc. social media is creating jobs. For the Social Community Manager, Social Strategist, and everyone else who doesn’t officially have a social media title the work is there. Is your workload increasing because of social media? Have you hired someone specifically because of the work that comes from keeping up with social media?
In a recent article in the New York Times, More Tips From Social Media Pros, MP Mueller tells us about a social media success story in which a business owner’s day was filled with social media work. It’s success story because he was able to grow his family wine business from $4 million in sales to $50 million plus. However it took many hours Tweeting, making comments, answering questions, connecting.
In the same article Mueller tells us about Paul Carr, a British writer and columnist for the technology blog TechCrunch that said, “If you are in business and not using social media, you are probably doing something wrong. It’s a hugely useful marketing tool.” Carr also mentions that the only way social media works though is if it’s used as a person and not a brand. People don’t want to connect via social media with a brand; they want to connect with a person.
That being said, who are the people behind a brand that will make those connections in social media? Whether it’s your current staff or you hire resources to do so, make sure it is people speaking up and communicating and not branded messages being pushed.