Do You Have a Social Media Strategy Partner?
Frodo and Sam. Luke and R2D2. Jake and Elwood Blues. There’s nothing as powerful as a partnership, whether it’s battling an evil lord or raising money for a convent.
When it comes to social strategy, you can find a great partner: a social media listening analyst (SMLA) who will guide you through online listening and social engagement. Here’s what a trained SMLA will do for your brand:
- Be a brand advocate – Social media is all about conversation. Sometimes it helps to have someone who’ll promote your brand during those discussions. An SMLA will become that advocate you need. For example, they’ll shape perception by answering customers’ questions and engaging in the dialogue that is the backbone of the social media landscape. These professionals can also resolve complaints and correct misperceptions as they come up.
- Be your online ears – Another way these partners can help you is by monitoring reputation with the aid of sophisticated online listening tools. They’ll look at data regarding everything from what the competition is doing to what consumers are saying about your company. An SMLA will also have the expertise to scope out leads and conversations on unexpected channels.
- Become an extension of your own team – By acting as your eyes and voice in the virtual world, an SMLA becomes an important part of the social strategy that will boost your brand’s online presence and reputation. In essence, your brand will become their brand.
- Be there when you can’t be – It can be hard to dedicate an in-house staff to social media monitoring and social engagement when it has dozens of other responsibilities. SMLAs have a single purpose—to promote your brand through social media.
Can an SMLA keep you from falling into the fiery chasm of Mount Doom? Maybe not. Okay, definitely not. But the analysts at Social Strategy1 will become a critical partner in your social media success. Contact them today for a risk-free assessment.