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13 Sep


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Digital Moms Use Social Media Less But Share Opinions More

September 13, 2011 | By | No Comments

Online moms are less likely than other online women to use social networks, but those moms are also more likely to engage with brands, according to Forrester Research. In the study of nearly 27,000 online adults, the digital moms were more likely to use social media to share opinions or post product reviews than non-moms.

In a 12-month period, moms in the study posted an average of 23 product reviews on Facebook, Twitter, and personal blogs, while non-moms posted about 19 reviews. What’s more, Facebook was the top outlet for posting opinions for both groups of women, edging out Twitter and personal blogs.

For more report tidbits, check out Marketing Profs.

What are your customers saying online? Find out by contacting the social media analysts at Social Strategy1.

Image: Jeroen van Oostrom /

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