Digital Moms Use Social Media Less But Share Opinions More
Online moms are less likely than other online women to use social networks, but those moms are also more likely to engage with brands, according to Forrester Research. In the study of nearly 27,000 online adults, the digital moms were more likely to use social media to share opinions or post product reviews than non-moms.
In a 12-month period, moms in the study posted an average of 23 product reviews on Facebook, Twitter, and personal blogs, while non-moms posted about 19 reviews. What’s more, Facebook was the top outlet for posting opinions for both groups of women, edging out Twitter and personal blogs.
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