Digital Adoption – Those Dang Kids
Grandma’s apple pie. A book with paper pages. When it comes to old fashioned, some things are good. But what happens in enterprise when old fashioned collides with digital strategy?
Mitch Joel, in Good Old Fashioned Values, gives us one scenario: a roomful of clients who shake their heads in disbelief when presented with stats showing online usage, mobile adoption, and other social media “quirkiness.” These are the clients who seem likely to throw a marketer’s digital strategy out the window.
Joel’s advice for the reluctant?
We (the digital immigrants) have to accept that as the world does open up and as people do continue to share their information and find out about brands in new and interesting ways, our only hope for adaption is to open our eyes, ears and minds… and to stop shaking our heads in disbelief.
To those of you who are digital immigrants or work with someone who is: How’s your own digital adaptation coming—or not coming—along?