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29 Aug


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Did Your Biz Use Social Media During the Hurricane?

August 29, 2011 | By | No Comments

Image courtesy of

Image courtesy of

People have been flocking to social media to read and share news about Hurricane Irene’s slow slog up the East Coast.  On early Saturday, posted an article on their home page called How to Use Social Media During Hurricane Irene. Suzanne Choney’s piece shares a list of ways to tap into social media to connect with resources and loved ones.

Businesses can also tap into social networks to share disaster-related announcements and info. Here are two I saw this weekend:  

  • Dave Matthews Band announced show postponements and related ticket information.
  • Meadowbrooke Gourds, a small business that produces handcrafted gourds, posted a Red Cross link to remind fans to support communities who might have post-storm related needs.

If your crisis communications plan doesn’t include a social media component that allows you to share information with customers, employees, or other stakeholders, it’s time to get started. Contact the Social Strategy1 team to develop and implement a comprehensive social media strategy.

P.S. On the lighter side, the Twitter account @Irene belongs to an actual person, who is now subject to tweets like this one from HobokenPatch: “…sunny and beautiful outside right now in #Hoboken. That will change this weekend when @Irene comes to town.” Poor Irene!

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