Defend Your Brand – 2 Tips for Tapping Your Inner Kung Fu Fighter
When your brand is under fire in the networked world, it seems that way—there’s a whole gang of angry customers out there and, faster than you can log onto Facebook, they’ve posted a string of negative comments that can damage your reputation. Fortunately, you don’t need a team of Kung Fu masters to engage in online reputation management. Check out these tips for defending your brand on social media:
Invest in a social media monitoring service.
If you’ve signed up for Google alerts or other free online tools that’s great—it’s a positive first step that shows you recognize how important it is to listen to online chatter. The challenge is that even if you use a number of tools, it can be tough to organize the information in a way that allows you to make considered decisions and respond appropriately. A quality online listening company not only offers organized information, they provide analysts to interpret it and guide you to the decisions that will protect the brand.
Plan your defense.
Got your ear to the virtual ground? All that listening is worthless if you don’t put the intelligence to work. How will team members handle a negative comment? How will they respond to a negative sentiment trend? In fact, do you have the people power to handle day-to-day interactions with unsatisfied consumers? If not, then a full service social media company will interact with customers for you, responding to negative comments in a professional and planned way.
Social media is an effective and relatively inexpensive way to connect with audiences. Unfortunately, there will be times when you need to make like your favorite Kung Fu action star and defend the brand. You don’t need to do it alone, though.
Protect your brand from negative sentiment and manage your online reputation. Social media monitoring and engagement firm Social Strategy1 may not be able to provide you with a team Kung Fu masters—but they know all the moves to defend your brand and manage your online reputation. Contact us today for a risk-free assessment.