Control Online Reputation Before It Controls You
Whether it’s because of a lack of time or lack of resources, some brands haven’t published a corporate blog yet. VP of Marketing and Social Media at Strategies 360 Jason Yormark, on Social Media Today, gives us an excellent example of why it’s important to invest in a brand blog.
He shares the story of a client with a problem. A customer posted a review, one Jason describes as “very bad”, to a major review site. The negative review now appears on the first page of Google search results for the company.
Previously, the client had not followed Jason’s company’s recommendation that they create a blog that would have allowed them to control their online identity by publishing favorable content—a tactic that would have made the not-so-nice review less likely to be prominent in search results.
Now, it seems, a sole dissatisfied customer has taken care of the company’s online reputation for them. Jason writes:
“Every company or organization needs to understand that a strong social media and communications strategy is not just about the short term benefits of building reach and influence. It’s also about owning your brand/identity and avoiding the fires before they happen.”
What about your brand? What strategies have you implemented to build an online identity strong enough to withstand a few unfavorable reviews?