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21 Dec


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Competitive Intel Finds the Customer’s Sweet Spot

December 21, 2011 | By | No Comments

competitive intelligenceEcommerce customers want a great price on their purchase, according to research from Deloitte’s annual holiday shopping survey. In fact, 48% of consumers say they shop based on low price. What’s more, 69% say they’re more likely to shop online with merchants who offer free shipping.

So, what do your customers want? Low price? Free shipping? Whether you’re a B2C or B2B, chances are you have some idea of what your market wants—otherwise you wouldn’t be in business. But customers may want something more, like frustration-free packaging or an easier checkout in your ecommerce store. Maybe they just want someone to answer a customer service call on a Saturday. And giving customers what they really want can transform a one-time sale into a lifelong, raving customer.

The good news is that you don’t need to guess at which adjustments to make in order to create that raving fan. Social media monitoring reveals what drives buyers nuts and what makes them want to name their firstborn child after your product.

Start discovering where your customers’ sweet spots are (as well as their pain points)! Contact the online listening and analysis team at Social Strategy1.  If you’re a small business, stay tuned for the January release of Social Strategy1’s new social media toolbox – which includes a very cool and user friendly application to help small business master twitter and other online channels to grow business.


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