CEO Blogging Tips
CEOs and others in the C-suite are busy—which means that blogging may not be at the top of the to-do list. Here are CEO blogging tips to make the task of launching and maintaining a CEO (or other executive) blog that provides value for readers and nurtures relationships:
1. Take a tour of the CEO blogging world: Look for examples within your own or related industries to find out how other executives use blogs for engagement. Also check out popular CEO blogs, like Whole Foods’ John Mackey or Zappos’ Tony Hsieh.
2. Establish a goal: Don’t start an executive blog just for the sake of saying you have a blog. For most execs, a blog is not the place to directly promote or market a brand. Instead, the blogs are used to provide thought leadership and industry insight. Blog content ideas for CEOs might include:
- Reactions to relevant industry articles or news
- Thoughts on the company’s new product, service, or initiative
- Updates from trade shows, summits, and industry events
- Customer success stories
3. Start small: It’s tempting to launch a CEO blog with a big bang, but that might not be the best strategy, especially if you’re not completely comfortable with social media. Instead, start by posting a few entries on the regular corporate blog before committing to a dedicated CEO blog.
4. Plan regular posts: Don’t let the blog wither and die on the virtual vine because it lacks content. It doesn’t need to be every day, or even every week. When you review other CEO blogs, you’ll find that many post less frequently, perhaps once a month and sometimes less.
5. Be authentic: The point of social media is to make connections and build relationships, so don’t be afraid to let your personality come through. For example, if the entry is about a client case study, keep jargon to a minimum and write as though you were telling the story to a colleague over lunch.
What CEO blogging tips can you share?