The voice of the customer. Social platforms give brands the ability to listen to what the customer wants and needs. But after reading a Susannah Edelbaum post on fashion biz blog The High Low, I found myself asking: Is it possible for brands to rely too heavily on the voice of the customer?… Read more
Social Strategy1 Off The Clock
October 11, 2011 By Leave a Comment
Most Americans spend plenty of time working but when they are off the clock; they need to find activities, events, and other causes to help their community. The Human Race 
I was recently asked to join the Board of Directors for the JT Townsend… Read more
Scrapbook Company Taps Social Media to Win Votes, Beat Target
October 11, 2011 By Leave a Comment
Scrapbooking fans are hard-core, and I can attest to that because my sister-in-law is one of those hobbyists. She’s spent countless weekends slaving over the creation of beautiful handmade scrapbooks for each of her six children. This summer,… Read more
Wharton Reunion for Social Media Discussion with Knowledge@Wharton
October 6, 2011 By 1 Comment
Chairman of Social Strategy1 and published author, Michael F. Lewis and the company’s President Steve Ennen, recently visited The Wharton School at the University of Pennsylvania, Lewis’s alma mater and where Ennen last taught. They were asked by… Read more
Social Media Backlash for Target Missoni Mess
October 6, 2011 By Leave a Comment
A typical Missoni-designed dress can set a fashionista back more than $600! So when discount chain Target announced the release of a limited-time only Missoni line; offering everything from dresses to plates, the customers were ready to buy big. The day of the super-hyped launch, Target’s website… Read more
Workers’ Social Media Misuse Dogs Employers
September 29, 2011 By Leave a Comment
“Corporate clients often ‘surprised and upset’ when told they can’t fire employees for talking about work online, lawyer says.” That’s according to a recent AP article, posted on MSNBC.com. In fact, the National Labor Relations Board (NLRB) has reported a surge in… Read more
Workshop: Customer Support Goes Social
September 13, 2011 By Leave a Comment
Join Us Today For Our Free Webinar: Social Media Secrets for Small Business
August 17, 2011 By 2 Comments
It’s Not Too Late To Sign Up! We’re excited to extend a special invitation to you for our webinar today, August 17th, at 2PM EST! 
Today’s webinar features Michael F. Lewis, Co-Founder of OfficeArrow and Social Strategy1, as well as Author of Social Media Leadership and… Read more
What Social Media Strategy Do You Use?
August 2, 2011 By Leave a Comment
“There’s no single best reason for embarking on the social media seas, no ‘one size fits all’ template for planning the voyage, and once you get onboard you’ll find no hard-and-fast rules.” –Mike Lewis, CEO Social Strategy1 
Mike and fellow thought leaders understand that social media… Read more