If you receive a customer compliment or complaint via telephone or email, you probably respond immediately. But what do you do if somebody mentions your product or business on Facebook or Twitter? What if they mention you on one of the social networks where you don’t even… Read more
How Business Brands Use Social Media: Dunkin Donuts
April 11, 2012 By Leave a Comment
How does Dunkin do it? Dunkin Brands has been hugely successful at navigating social media. As of February 2012, they had over 5 million Facebook fans and nearly 128,000 Twitter followers. Brian Solis, an internationally-known author, digital analyst in emerging media and the host of Revolution, a… Read more
Effective Business Blogging Takes Time: 6 Tips For Shaving Hours Off Of The Process
April 9, 2012 By Leave a Comment
You already know that business blogging is important. That’s not the issue. The issue is finding the time to keep up with your blog regularly. Your schedule is already full, and now you have to devote hours to dreaming up topics, writing compelling entries and making sure you stay… Read more
Who Owns Your Company’s Twitter Account?
April 6, 2012 By Leave a Comment
The question of who owns a company’s Twitter account may soon be addressed in a South Carolina company’s legal case pitting a Twitter account holder against his former employer. In a lawsuit filed by PhoneDog LLC against former employee Noah Kravitz, the company accuses… Read more
Pinterest Flexes Its Muscles In A Flash; Referral Rate Growing Exponentially
April 4, 2012 By Leave a Comment
At first glance, Pinterest may seem like just another social media tool, but further inspection suggests much more depth. While Facebook continues to outperform all other social media sites in terms of referrals — the golden ticket to high SEO rankings — Pinterest rates surprisingly… Read more
Social Media Referrals Key In Buying Decisions
March 30, 2012 By Leave a Comment
Word of mouth has always been key in making successful sales. Even in our high-tech world, people rely on referrals from human sources — even if they’ve never met the person. Today, they look for social media referrals. To remain sharp in business, you must learn how to attract and… Read more
Mobile Marketing: 4 Things You Must Do To Be Competitive
March 26, 2012 By Leave a Comment
Understanding the difference between mobile and desktop-based searchers is paramount, because they simply are not the same. Your business must use this knowledge to construct mobile marketing initiatives. If you’ve been putting this off, know that virtually everyone… Read more
SXSW 2012 (Part 1) – My First Adventure into the Austin City Limits
March 21, 2012 By Leave a Comment
SXSW (South-By-Southwest) actually started before I was born, with the first event taking place March 1987 in Austin, Texas. The first year SXSW had around 700 registrants come to Austin. This year (2012) the 20 day-long conference had around 25,000 registrants. The event hotels were completely… Read more
Social Sharing Critical To Successful Sales; Consumers Consult Over 10 Sources Before Buying
March 19, 2012 By Leave a Comment
Google’s managing director of U.S. Sales & Service, Jim Lecinski, recently published an e-book about the Zero Moment of Truth. ZMOT is the defining, decision-making instant when you choose to buy one thing over another. That moment is occurring more frequently online now. Consumers want to… Read more