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Social Strategy1 on Social Media Monitoring

Content Strategy Essentials in 2014

May 28, 2014 | By | No Comments

In August 2013, Google announced the arrival of in-depth articles, a search feature which has since become a great way to feature your brand’s best content while driving higher-converting organic search traffic. With in-depth articles, Google finally began rewarding sites providing the highest quality content. This move supported my claim that an active blog is […]

Credit Unions Use Social Listening to Grow Business

April 11, 2014 | By | No Comments

Although credit unions seem to be making reasonable strides in embracing social media, social listening is an active process that is more complex and less ventured. Active listening means really analyzing the data and drawing out the context of what members or prospective members are saying, as you would when you listen to a member […]

5 Secrets to Successful Content Promotion

March 31, 2014 | By | No Comments

You just spent hours writing and editing a great piece of content. You’ve uploaded it to your content management system, dropped in a high res photo, SEO’d the bejeebers out of it, and scheduled it for next Monday morning at 9:30 am EST. As you wipe your hands clean of this task, something pulls you […]

Identifying Brand Advocates:

March 13, 2014 | By | No Comments

Bridging the Gap Between the Digital and Real Worlds to Enhance Brand Advocacy A social media brand advocate is someone who loves your brand and isn’t afraid to say it. Brand advocates feel a strong sense of loyalty, and talk with you and about you on social platforms frequently. They will share their own experiences, […]

Public Relations is not your Frenemy

January 31, 2014 | By | No Comments

As a PR executive with more than 25 years under my belt, I have seen PR make or break companies – from the Fortune 500 (the Tylenol scare comes to mind) to small tech startups who become rock stars overnight with that big win in a major publication. But there seems to be a fear […]

How Small Businesses Should Use Social Media

January 23, 2014 | By | No Comments

Social media networks are ideal marketing platforms for small businesses. Through them, a company can garner a very wide outreach at a minimal cost, which can increase both exposure and sales. However, a lot of work goes into a successful social campaign and there are many elements that can be easily overlooked. That’s why it’s […]

How does social advertising work?

November 11, 2013 | By | No Comments

Get the Free Guide: An Introduction to Social Advertising Facebook and Twitter derive revenue through the sales of data aggregation and advertising. As these networks grow, their focus will become less on acquiring new users and more on generating greater revenue per user. Internal resources will focus on better ways to monetize user data and […]

The 4 basics of effective social media advertising

September 6, 2013 | By | No Comments

Facebook, Twitter, and LinkedIn are the most active social networks globally and your target consumer is most likely active on at least one of the networks. Here’s a quick guide to help you understand the basics of effective social media advertising. 1. Native Advertising Social media advertising allow you to gain attention by placing your […]

Social Strategy1 to Sponsor Customer Engagement Marketing Summit

July 25, 2013 | By | No Comments

PONTE VEDRA BEACH, FL (July 25, 2013) – Social Strategy1 and the Customer Engagement Marketing Summit, (CEM Summit) today announced that Social Strategy1 will join the day and a half conference as a Silver Sponsor. The CEM Summit highlights how global brands are listening to and leveraging big data to improve new business development and […]

Marketers are Saying “Yes” to Social Media Outsourcing

July 3, 2013 | By | No Comments

A recent survey reported that there has been a 128% increase in social media marketers turning to outsourcing to effectively manage their social campaigns. The Top 5 Reasons This Trend will Continue 1. Time – Social media usage grows, new platforms emerge and there is still only 24 hours in each day. Between monitoring for […]