A couple of months ago I wrote about the steps that major players such as Google, Apple, Verizon, etc. were taking to enter the mobile payments field. The steps involve getting their products ready to support the next wave in mobile, NFC (near-field communication). With NFC, you’ll no longer need your wallet or credit cards […]
What do we “Google-on-the-go”? Laura Drell from Mashable tells us that although what we look for is not very different, it’s when we look, why we look and what we do soon after we look that is different comparing to our behavior on a PC.
Facebook status updaters rejoice! The upcoming HTC Status will have a dedicated hard key Facebook button. Available through AT&T, it’s the first U.S. phone to carry the feature, which was launched in Europe earlier this year, reports Mashable.
A recent study published by Flurry reports that for the first time ever, daily time spent on mobile apps surpasses desktop and mobile web consumption. The results show that the average user spends 9% more time using mobile apps than the internet. The two winners within the mobile world are of course games, claiming 47% and social networking at 32%.
The stats continue to show that if you have an online presence, you must have a mobile solution. Whether you have an ecommerce site, just a presence for your local storefront, or generating traffic for advertising purposes it doesn’t matter, the business need is there.
Many small businesses still view mobile marketing tactics, such as text messaging, location-based websites, and mobile apps, as too cutting edge to be of value, according to the 2011 State of Small Business Report from Network Solutions and the University of Maryland. Here’s a snapshot of the researchers’ mobile findings:
You may not actually be able to buy the world a Coke, but now you can apparently use a text to buy a pal a Pepsi. The new PepsiCo Social Vending Machine will let users send a free soft drink to a friend.
A survey from online business network MerchantCircle found that although small businesses are strapped for time and resources, they’ve largely adopted social media as part of their marketing strategies. However the survey also revealed that merchants haven’t yet latched onto another growing technology: mobile.