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Reputation Management/ORM

21 Feb

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Is Like the New Link?

February 21, 2011 | By | No Comments

Did you hit the Like button today? If you did, you’re one of the 65 million Facebook users who endorse content daily, according to digital marketer Steve Rubel. He asks whether the Like will replace the links that have been the web’s primary “traffic signal network.” Steve shares three reasons the Like is becoming an [...]

21 Feb

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Yo Quiero ORM!

February 21, 2011 | By | No Comments

Do you want an online reputation management strategy? In a socially wired world, a brand’s answer must be Yes! And if we need an example of why online reputation management is so critical in today’s business environment, we need look no further than the recent Taco Bell lawsuit.

16 Feb

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Groupon, Group-off….Again

February 16, 2011 | By | No Comments

Once again Groupon is feeling the heat—this time for one of its featured deals. FTD recently offered a pre-Valentine’s Day Groupon deal: buy $40 of flowers for just $20. Customers who snagged the offer weren’t exactly feeling the love after they say the products offered through the Groupon deal were $20 higher than on the FTD website.

26 Jan

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Gov’t Site to Make Product Complaints Public

January 26, 2011 | By | No Comments

The Feds are going social. The Consumer Product Safety Commission (CPSC) has launched the beta site SaferProducts.gov. The site, which officially launches in March, will allow consumers to publicly post complaints about product safety.

16 Apr

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De-construct the Landscape: What do you do with social media data?

April 16, 2010 | By | No Comments

As social media monitoring (SMM) services make it easier than ever to quantify “conversation,” businesses will need to leverage that data. Here are two ways to turn that info into revenue: