September 27, 2011 | By admin+ | No Comments
Poor reviews can be very detrimental to your business. Read some great tips on battling poor comments said about your business online, from Outspoken Media’s Lisa Barone.
September 12, 2011 | By admin+ | One Comment
While conventional SEO is still an important component in helping search engines rank sites, social activity is quickly becoming a factor as well. Search engine companies continue to tweak their algorithms to make results more relevant for searchers.
September 7, 2011 | By admin+ | No Comments
Social Media and bullying - two terms we hear a lot about these days. Technology has transformed the way people bully each other, particularly in school. It’s widely-known that teenagers suffer from this new form of bullying, but what is pretty obsurb and shocking is that teachers are now victims, too. In a recent Plymouth [...]
August 29, 2011 | By admin+ | One Comment
Social networks like Facebook, LinkedIn and Twitter are ideal platforms for asking customers simple questions. Polling features are available for many social media networks but SMBs might just ask a single question in a to-the-point post or tweet. Here are examples…
August 29, 2011 | By admin+ | No Comments
There are too many “online reputation defense” companies promising things they cannot come through on. Read about common myths that are associated with reputation management online and how to avoid making mistakes related to Online Reputation Management (ORM).
August 19, 2011 | By admin+ | No Comments
Lion Brand Yarn VP of Marketing Ilana Rabinowitz, on Social Media Explorer, shares nine ways businesses need to evolve to function competitively in a digital world. One of those ways is that being speedy matters. As corporations grow, often, so do response times. From committees and approvals to ladders and flowcharts, big business becomes, well, big—and slow.
August 15, 2011 | By admin+ | No Comments
In a video clip on OPEN Forum, Gilt Taste’s Francis Lam shares that one reason brand response is important is because it makes the complaining customer realize there’s a real person on the other end of the screen. It often precipitates, he says, a change in the customer’s attitude.
August 9, 2011 | By admin+ | No Comments
As companies and brands evolve online, Social Media Audits for potential hires will become very important.
August 1, 2011 | By admin+ | No Comments
People are catching on to businesses or brands not being real online. When they get caught the businesses face serious reputation management issues.
July 29, 2011 | By admin+ | No Comments
It seems that Netflix is once again working hard at the reputation management gaffe grindstone. Jason Gilbert on The Huffington Post shared the story of a Netflix consumer (and HuffPost reader) who received a not-so-pleasant email from the company regarding a DVD they had mailed him a couple of days earlier even though he no longer subscribed to their DVD service.
