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Reputation Management Greatness from Bear Grylls

May 19, 2011 | By | 2 Comments

Bear Grylls drinks his own urine to silence critics on Twitter.

18 Mar



What Do Facebook, Starbucks and Porn Have in Common? My London Chronicles.

March 18, 2011 | By | 3 Comments

This week, I have found it very difficult to stay connected to or find a good WIFI hotspot. Writing from a Starbucks in Clapham now, this has been the only place other than a hotel or the occasional pub that has public WIFI available. When you are traveling abroad with a smartphone, I rely heavily on the web for information, and I also like to access certain apps to streamline my day.

Old Spice Guy Numbers

March 17, 2011 | By | No Comments

We watched the videos. We analyzed the campaign. But did the Old Spice Guy deliver awesomeness where it counts—in ROI? Possibly, suggests reporting from Brenna Ehrlich on Mashable.

People Power-Social Media for Startups

February 17, 2011 | By | No Comments

Anyone who has stepped (or jumped) into the entrepreneurial pool for the first time knows there’s a tremendous amount of advice out there. Some of the tidbits are oldies-but-goodies, like Ask for the sale.

Got Innovation? Try Social Media Monitoring and Engagement

January 7, 2011 | By | No Comments

Now your brand can leverage the power of social media, through social media monitoring and online customer engagement, to foster the creativity that will nourish your business and take it to the head of the competitive pack.

B2B Online Reputation Management Tips

December 21, 2010 | By | One Comment

Reputation management isn’t exactly new, but social media has fundamentally changed the way it’s done. Make 2011 the year your B2B brand gets a handle on its online reputation with these three tips.

Got Answers? Q&A 101

November 8, 2010 | By | One Comment

How can businesses leverage Q&A sites? By posting clear and relevant answers. In other words, by positioning yourself as a problem solver.

10 Sep


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4 Lunch Break Social Media Strategy Boosters

September 10, 2010 | By | No Comments

ocial media strategy takes time. From developing an online listening program to building a base of devoted online influencers, social success—virtual style—doesn’t happen overnight. That doesn’t mean that there aren’t…

5 Questions to Ask During the Planning Process

August 20, 2010 | By | No Comments

Just a few short years ago, blogs were the arena of angst-ridden teens and techno-geeks. Today businesses have transformed them into a tool that engages customers, which, in turn, builds profit. External corporate blogs not only provide consumers with information, they also allow brands to tap into the voice of the customer (VOC). What’s more, these blogs can act as the foundation for building an online reputation.

4 Ways to Build Social Strategy that Stands on Trust

May 10, 2010 | By | No Comments

Be transparent– Part of building trust with an online influencer and others is letting information out there: the good, the bad, and the ugly. That means if your CEO’s blog is peppered with posts calling her a soul-less corporate machine, leave them up. Despite the nature of the comments, your openness will convey to consumers that you don’t have anything to hide.