This week, I have found it very difficult to stay connected to or find a good WIFI hotspot. Writing from a Starbucks in Clapham now, this has been the only place other than a hotel or the occasional pub that has public WIFI available. When you are traveling abroad with a smartphone, I rely heavily on the web for information, and I also like to access certain apps to streamline my day.
Anyone who has stepped (or jumped) into the entrepreneurial pool for the first time knows there’s a tremendous amount of advice out there. Some of the tidbits are oldies-but-goodies, like Ask for the sale.
Now your brand can leverage the power of social media, through social media monitoring and online customer engagement, to foster the creativity that will nourish your business and take it to the head of the competitive pack.
ocial media strategy takes time. From developing an online listening program to building a base of devoted online influencers, social success—virtual style—doesn’t happen overnight. That doesn’t mean that there aren’t…
Just a few short years ago, blogs were the arena of angst-ridden teens and techno-geeks. Today businesses have transformed them into a tool that engages customers, which, in turn, builds profit. External corporate blogs not only provide consumers with information, they also allow brands to tap into the voice of the customer (VOC). What’s more, these blogs can act as the foundation for building an online reputation.
Be transparent– Part of building trust with an online influencer and others is letting information out there: the good, the bad, and the ugly. That means if your CEO’s blog is peppered with posts calling her a soul-less corporate machine, leave them up. Despite the nature of the comments, your openness will convey to consumers that you don’t have anything to hide.