Breckenridge Brewery’s Viral Brilliance
Breckenridge Brewery, a Denver based Microbrewery, uses humor and charm to differ their beer offerings from those of their competitors. They are using the major beer companies’ advertisement campaigns to make short, funny videos mocking other brewers’ tag-lines. The videos branded as “The Low-Budget Truth in Beervertising” and were posted by Beer Advocate (a Boston based, online community of beer enthusiasts and industry professionals) on their YouTube Channel.
The folks at Breckenridge Brewery appropriately tag their brand as a “Cyber Brewery” and have hit one out of the park with these viral videos. Examples like this one should help smaller businesses realize the power & potential behind viral videos. Do not think of it as advertising, rather a company being itself, trying to market and gain new customers outside of their normal reach.
All brands can learn from the success these types of campaigns create. What other small businesses are using short viral videos to make a name for their brand on the web? Which Breckenridge Brewery video was your favorite?