Blogger Outreach Tip (No Gray Matter Required)
Sometimes luck blesses us with an unexpected treat; like when the unknown person in line before you at the coffee drive-thru pays for your drink. Most of the time—we need to invest time, money, or effort to get what we want, or to where we want to be. So if you’re waiting for luck to bring an A-list blogger to your brand’s door, you’ll likely find yourself getting pretty thirsty. You’re much better off making it happen by identifying online influencers and employing blogger outreach tactics.
But that doesn’t mean finding online influencers needs to be really hard. Check out this no-gray-matter-required tip for identifying online influencers, from Stacey Politi on Mashable (also posted on American Express OPEN Forum):
Stacey shares that website “Help a Reporter Out (HARO),” compiles lists of reporter and blogger queries, looking for expert insight to complete their stories and blog posts. Requests can be sent directly to your inbox from all sorts of influencers, including biggies like The Huffington Post.
What are your thoughts on incorporating blogger outreach into a social media strategy?