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16 Feb


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Blog Not Catching Fire? Here Are 5 Reasons Why

February 16, 2012 | By | No Comments

Maintaining a good blog is hard work; there’s no doubt about that, but what if you’re putting in the time but not seeing the desired results? The first step is to identify the problem. The next is to do something about it.

So why is your blog not resonating with readers? Do any of the following five reasons sound familiar to you?

  1. Sharing isn’t easy. Many readers who may be inclined to share a post with the click of a button may not be willing to take the extra step to copy and paste a link. This guide explains how to add various social media sharing features to your blog to make it easier for them.
  2. The Headlines aren’t catchy. If you can’t even get people to read your blog posts, you definitely won’t get them to share. Use headlines that engage the reader and make them curious. Factor SEO in as well; it’s good to have keywords in the title, and make sure the headline will pop even on a Google search results page.
  3. Your information is not valuable. Readers will only engage with a blog and – more importantly – share it with friends if it provides interesting content or entertains them. Writing a meaningless post just for the sake of it can actually do more harm than good in the long run.
  4. Your posts are difficult to read. The success of Twitter and Tumblr shows that attention spans are short. Use lists, break your text into multiple sections and use different types of media to keep the reader’s attention.
  5. You operate in a vacuum. The blogosphere is an ecosystem. When you comment on other relevant blogs, those writers will often do the same. Write guest posts to grow your audience and direct more traffic to your site. Even blogs need to be promoted.

Understanding how your blog readers behave can help you improve results, and Social Strategy1 can provide the information you need. We’ll track the ways your audience shares information so you can capitalize on the most effective methods and adapt accordingly.

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