Blackhawks Social Victory – The Stanley Cup
While Social Strategy1’s schedule for publishing posts have traditionally been Mondays, Tuesday, and Friday, I can’t help but break the rules on this Thursday morning to congratulate the Chicago Blackhawks for their Stanley Cup victory! No, I’m not a hockey fan, and not even a Chicago fan (sorry NY is ‘my kind of town’), but I do admire how the Blackhawks applied social strategies to bring home the title.
The Chicago Blackhawks used the concept of online listening and engaging to restore faith in the team and increase ticket sales. They are a great example of using limited resources and having a tremendous impact.
The Blackhawks averaged 12,727 fans in 2006-07. The only team worse than Chicago, was the St. Louis Blues, but only by a couple hundred fans. Last season, they were 19th in attendance, with an average of 17,000 attendees at each game. This season, the change was remarkable – they have the highest average attendance in the league at 22,244 fans per game and now they just brought home the Stanley Cup – go Blackhawks! Love ’em or hate ’em, they successfully harnessed the power of social media. Listening, learning and engaging leads to new business – something every company can use these days.
Disagree? Please comment. I’d love to hear your opinion.