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Be a Bieber – How Will You Get to Social Strategy Stardom?

June 8, 2010 | By | No Comments

screaming beatles fans

Courtesy LIFE Photography

You may be asking yourself who Justin Bieber is. If you live with a preteen chances are good you know all about this Canadian-born pop star, from how he wears his hair to what he loves about performing. You also know that his career was born on YouTube, where his mom began to post videos of his performances for family and friends to watch.

A teenage boy. A proud mom. Millions of albums. How can you harness that power to create the kind of screaming fans formerly reserved for the Beatles or the New Kids on the Block? Here are just 2 strategies you can incorporate into a social media plan:

  • Act like a fan. Your biggest brand fan is you. If you think of social media strategy as just another thing on your already super-long to-do list, that attitude will trickle down through the entire team—including those who work directly with customers through social media. Instead, view the social world as a path to bigger profits and better brands. Also consider using a team of professionals who can act as brand enthusiasts. Whether you use in-house staff or invest in an expert outsourced company, make sure they have a consistent passion that will come right through the abbreviations and jump right off the display.
  • Be the man or woman with the plan. Okay, when Justin Bieber’s mom posted YouTube videos for family, she may not have had international pop stardom on her mind. But the fact is that if you want to create a raving online influencer you need a strategy. Where do customers hang out? Exactly how do they socialize online—do they share videos or write reviews? How will you engage those customers? What will success look like, and how will you measure it? If you want success, make sure you can answer those questions.

The combination of talent and luck that Bieber experienced is hard to come by—no matter if you’re an aspiring singer or a savvy entrepreneur. For the reliable tools and expert guidance you need to become a superstar, contact Social Strategy1.

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